In 2000, the French LVMH luxury goods empire bought out much of Pucci’s designs, acquiring 67% of the Pucci namesake. Laudomia stuck by during this transition as the image director. However, her involvement with the brand began long before this.
Laudomia began working with her father on designs and learning the tricks of the trade in 1985. This prepared her well to take over major responsibilities of the label after Emilio Pucci’s death in 1992.
Laudomia was 28 at this time and determined to carry on her father’s legacy and brand. When LVMH acquired 67% of the brand, things started to take off for the Pucci brand once more. The brand ended up relocating from Florence to the fashion center of Milan in 2016.
Aiming to carry on her father’s legacy and preserve his designs, and share her knowledge of the fashion world with ambitious young talents, Laudomia daily endeavors to preserve, and enhance, the Pucci heritage.
Just as her father took risks, Laudomia allows ingenious young designers to experiment and practice, enabling them to find their very own personal path through the fashion world.
After all, the heiress loves to say, iconic designs don’t come to life if their creator’s mind is trapped in a box. To allow tomorrow’s talents to flourish, Laudomia created a talent center in her family’s estate, where students from various fashion schools – Polimoda in Florence, ECAL in Lausanne, and Central Saint Martins in London – gather to see past designs, learn about the Pucci legacy, and craft their own designs seeking creativity and perfection.
Passionate about novel ideas and leading-edge creations, Laudomia also firmly believes in preserving her father’s heritage, brand, and signature designs, as well as Italian excellence and cultural identity. That’s why she strives to maintain the quality, and superb manufactured perfection, that only hand-made garments crafted by skilled artisans can boast.
And so, blending the legacy and awareness of the past with future creativity and proficiency the Pucci name and brand thrive, blossom, and expand, endowing the future world with Italian talent, style and elegance.
Harmoniously blending tradition, creativity and novelty the Pucci legacy and Italian excellence live on, thanks to Laudomia’s committment and her marvelous future-minded goals.